Experienced leader from Google, Magento, BigCommerce, and VTEX to spearhead launch of Fishbowl Commerce, empowering businesses to conquer the complexities of modern retail
OREM, Utah – February 4, 2025 – Fishbowl, the top-selling inventory management solution, today announced the appointment of Tim Schulz as General Manager of Commerce and Vice President of Product. A proven ecommerce leader with a distinguished track record at Google, Magento, BigCommerce, and VTEX, Schulz joins Fishbowl to lead the charge in simplifying and optimizing omnichannel retail for growing businesses of various sizes.
“Tim’s arrival marks a pivotal moment for Fishbowl and the retail industry,” said Fred Li, Chief Product Officer at Fishbowl. “His expertise in scaling SaaS businesses, coupled with his deep understanding of the modern retail landscape, makes him the ideal leader to drive the launch and growth of Fishbowl Commerce. We’re confident that under his guidance, Fishbowl will empower businesses to not just survive but thrive in this rapidly evolving market.”
The retail world has undergone a seismic shift. Marketplaces now account for a staggering 39% of U.S. ecommerce transactions, with social commerce adding another 10%. A viral TikTok video or a surge in Amazon sales can create overnight demand, placing immense pressure on businesses to seamlessly manage inventory and fulfillment across multiple channels. Traditional solutions struggle to keep pace, leaving retailers scrambling to meet rising customer expectations.
“Fishbowl is tackling the very heart of the challenge facing retailers today,” Schulz said. “I’m incredibly excited to join a company that’s committed to providing innovative solutions for the complexities of modern commerce. Fishbowl Commerce will empower businesses to connect with customers across any marketplace or social channel, efficiently fulfill orders from anywhere, and gain the immediate insights they need to make strategic decisions. We’re not just building software; we’re building a platform for retail success.”
As General Manager, Schulz will lead the development and execution of Fishbowl’s commerce strategy, overseeing the Fishbowl Commerce SaaS product suite, which includes AI-powered features, multi-channel marketplace management and real-time inventory orchestration. He will play a critical role in the upcoming launch of Fishbowl Commerce, a game-changing platform designed to address the unique demands of today’s omnichannel retail environment.
“As VP of Product, Tim will be instrumental in shaping the future of our Commerce, Drive, and Platform product strategy,” Li added. “His leadership will ensure a strong customer focus across the entire Product department, driving innovation and delivering exceptional value to our users. The heads of various departments will be reporting directly to Tim.”
Schulz’s impressive background includes building ecommerce and marketplace solutions at Magento and VTEX that enabled retailers to scale globally. At BigCommerce, he spearheaded Product and Engineering, driving significant revenue growth of over $100 million in annual recurring revenue (ARR) in under two years. He also forged key partnerships at Google, including the highly successful global collaboration between Shopify and Google Shopping.
Fishbowl Commerce will provide ecommerce businesses with a comprehensive suite of tools for order management, inventory management, product listing optimization, AI-powered reporting and intelligent forecasting. Schulz will oversee its development, ensuring it meets the evolving needs of today’s dynamic market.
To learn more and sign up for a free demo of Fishbowl Commerce, please visit www.fishbowlinventory.com/demo or call 1.800.774.7085 Ext. 2.
About Fishbowl Inventory
Fishbowl Inventory has been the #1 selling inventory management software among QuickBooks users for 20+ years, and it is also popular among Xero users. It provides many of the same advanced features and flexibility as expensive ERPs, but at a fraction of the cost. Learn more about Fishbowl Inventory’s extensive cloud-based and on-premises solutions at www.fishbowlinventory.com.