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Fishbowl’s Unique Approach to Customer Experience

Jonny Parker
April 12, 2024

We spoke with Founder & CEO of Fidelis Business Partners, Maricor Griesbaum, on what makes Fishbowl’s approach to the customer experience unique and personalized.  

From purchasing a product from your favorite online store to the computer you’re using to read this article, or even grabbing dinner at a restaurant, customer experiences are a part of our daily lives.  

Some customer experiences go unnoticed and are unintentional – like asking which aisle a product is on while grocery shopping. When these experiences are done well, they stand out and make an impact on how your customers interact with and feel about your brand, which has a direct impact on your business.  

We asked Maricor about her experiences with Fishbowl, and she identified three main areas where Fishbowl’s products and processes positively impact the customers she refers to: implementation, ongoing support, and personalization.  

To set yourself apart from your competitors, providing an excellent customer experience is key. Read on to learn how Fishbowl is providing a unique customer experience that gives us an edge in the inventory management market.  

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Fishbowl provides customers with an in-house expert that specializes in each segment of the implementation process. This provides customers reassurance that they are working with someone who has knowledge in their specific industry and can guide them through the entire implementation process.  

Specialized guidance for specific industries through the implementation process is a key differentiator for Fishbowl against its competitors.  

Our customers don’t have to devote precious time or resources to implementation and can maintain their current business pace.  This includes migrating key data, setting up any integrations and building out their current workflows into their Fishbowl platform. 

Essentially, they’re not losing any momentum or revenue while implementing a new process.  

We also train our customers’ staff before they go live to ensure everyone, they can use the system effectively for their roles. This is another way they can keep running the business without any hiccups or delays. Ideally, they seamlessly move from whatever their current processes are and directly into Fishbowl without negatively impacting their business or workflows. 

I’m sure you have experienced a time when you had to put in a ticket to support with a company that you’ve purchased from, and for some reason communication falls through the cracks. And you reach out again to the company only to start the whole process over inputting the same issue and speaking to a new support agent.  

Not with Fishbowl.  

Fishbowl has a great system that stores all the information from prior periods to reference when handling a support ticket. The support team effectively manages concerns, and guides them to the right individuals who are well-informed and equipped to assist. 

Fishbowl provides customers with a dedicated account manager that is there to help guide and assist them behind the scenes.  

 Having one person designated to Fishbowl’s customers account ensures a personalized experience is given through building a relationship which can foster customer loyalty and retention.  

An excellent customer experience can be so beneficial to your team. You can’t put a price on it and creating a smooth experience from start to finish can increase team’s chances of retaining customers and growing business.